advertising

Gillette Puts Its Money Where Its Mouth is in New Ad

Last week, shaving brand Gillette released what may already end up being one of the most controversial adverts of 2019. The message that’s caused so much uproar? ‘We know that men can do better.’ Scandalous. Bringing a new and more powerful meaning to their thirty-year-old tagline “The Best a Man …

Sexist Adverts Aren’t a Thing of the Past

Every now and then, I’ll stumble across a Buzzfeed-esque article exclaiming ‘You’ll never BELIEVE how sexist these adverts from the 1950s are!!’ (spoiler alert: I absolutely can believe how sexist they are) and I’ll facepalm so hard that I nearly knock myself back into the 1950s. I get the point …

Activism in Advertising: What Brands Are Getting Wrong

More and more frequently, we’re seeing brands take a seemingly more altruistic approach in their advertising. While not a new phenomenon, in 2017 this trend seems to have ramped up with the advent of a more politically and socially engaged audience, which undoubtedly has links to the election of Donald …