dove

The Message Dove’s Advert Sends Shouldn’t Be Tolerated

Unless you’ve been hiding under a rock, I’m sure that you’ve heard of the latest controversy involving Dove last weekend. The skincare brand came under fire for an advert showing a dark-skinned woman removing a shirt, revealing a light-skinned woman underneath. Is @Dove soap’s marketing strategy Before – black & …

Activism in Advertising: What Brands Are Getting Wrong

More and more frequently, we’re seeing brands take a seemingly more altruistic approach in their advertising. While not a new phenomenon, in 2017 this trend seems to have ramped up with the advent of a more politically and socially engaged audience, which undoubtedly has links to the election of Donald …

Dove Discriminates with Anti-Breastfeeding Ad

They say there’s no such thing as bad publicity, but somehow instead of asking someone to hold their beer, they just passed it into their other hand. Yet again we are faced with a Dove campaign that gets it so wrong, so very wrong. Here’s the ad in question: Where …